Study modern and professional MARKETING MANAGEMENT

PROFESSIONAL MANAGEMENT STUDIES

...ready from day one!

  • DURATION

    The duration of undergraduate studies in Marketing Management is 3 years or a total of 6 semesters.

  • 180 ECTS

    By completing the study program, you acquire 180 ECTS credits.

  • ACCREDITED DIPLOMA

    The name of the diploma is: Graduated Marketing Manager, and it is recognized throughout Europe and the world!

  • STUDENT INTERNSHIP!

    More than 100 days of internship in real companies and work on real projects!

  • STUDY PROGRAM

    Download the full Marketing Management study program on the button below

Taking into account that Marketing, especially Digital Marketing, is gradually becoming an integral part of every company, enabling profit maximization through complete customer satisfaction, imposes the need for complete market research, especially the needs of consumers who are gradually moving away from standard products and require micro-segmentation and customization of the supply of individual and unique requirements.

 
On the other hand, the modern worlds requires quick reactions from managers in balancing the goals, capabilities and resources of the companies with the needs and opportunities of the market. The entire spectrum of marketing: products, services, people, places, information, ideas, consumers and markets requires serious analysis and a strategic approach, which justifiably imposes the need to introduce the Marketing Management study program at BAS.
 
The main goal of this program is to offer a combination of theoretical and practical knowledge to students that will enable them to be involved in any production or sales system and solve all management challenges. This way, they are trained to identify contemporary problems in society, opportunities and threats, find alternative solutions, apply them in the process of solving the needs of both consumers and the company, including all ethical, legal and political aspects.
 
After successful completion of the study program the diploma awarded is Graduated Marketing Manager (Bachelor of Arts in Marketing Management)

STUDY PROGRAM STRUCTURE

SECOND YEAR

THIRD SEMESTER
FOURTH SEMESTER
  • Digital Marketing
  • Marketing research
  • Public relations
  • Elective 3

THIRD YEAR

FIFTH SEMESTER
SIXTH SEMESTER

ELECTIVE COURSES LIST

FLEXIBLE FEES

Pay off tuition at your own pace. Up to 36 monthly installments in an internal agreement with BAS. No banks, no interest and no restrictive conditionals. Follow us constantly for current promotions or scholarship calls!

Calculate your monthly installment with the calculator below:

FLEXY

tuition in 36 installments
108,4
The full amount for studying is €1300 per year or a total of €3900 for three years. These amounts do not include the various discounts based on transfer, current promotions or scholarships.

REGULAR

full tuition
3900
BAS grants up to a 10% discount for paying the entire tuition fee in full.

3+1

Undergraduate and Postgraduate Package!
5400 4000
Study undergraduate and graduate studies in one package!

WHERE THEORY MEETS PRACTICE!

The study program of Marketing Management is 3 (three) years long, divided into 6 (six) semesters. The study program is accredited at 180 ECTS credits. Each year of the study program grants 60 ECTS credits.

The study program is composed of 25 courses. Each subject of the study program is valued with a certain number of ECTS credits. The study program contains mandatory and elective courses. The mandatory subjects of the study program are from the relevant field. Students choose elective courses from the list of elective courses of the study program or from the offered elective modules.

Pursuant to Article 139 paragraph 6 of the Law on Higher Education (Official Gazette of the Republic of Macedonia No. 82/18), elective courses constitute at least 10% and at most 30% of the ECTS credits in the study program. In the Marketing Management study program of the first cycle of studies at the BAS, the optional subjects make up 27.22% of the number of ECTS credits in the study program. In other words, within the three years of Marketing Management studies, students have the chance to choose 7 subjects of their choice.

By completing each semester, a total of 30 ECTS credits are acquired, which means that an equal workload is achieved within each semester and each academic year. At the end of each study year, a total of 60 ECTS credits are acquired. By completing the entire study program, a total of 180 ECTS credits and a professional title are acquired: Graduated Marketing Manager (Bachelor of Arts in Marketing Management)