The duration of undergraduate studies in Marketing Management is 3 years or a total of 6 semesters.
By completing the study program, you acquire 180 ECTS credits.
The name of the diploma is: Graduated Marketing Manager, and it is recognized throughout Europe and the world!
More than 100 days of internship in real companies and work on real projects!
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Taking into account that Marketing, especially Digital Marketing, is gradually becoming an integral part of every company, enabling profit maximization through complete customer satisfaction, imposes the need for complete market research, especially the needs of consumers who are gradually moving away from standard products and require micro-segmentation and customization of the supply of individual and unique requirements.
Pay off tuition at your own pace. Up to 36 monthly installments in an internal agreement with BAS. No banks, no interest and no restrictive conditionals. Follow us constantly for current promotions or scholarship calls!
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The study program of Marketing Management is 3 (three) years long, divided into 6 (six) semesters. The study program is accredited at 180 ECTS credits. Each year of the study program grants 60 ECTS credits.
The study program is composed of 25 courses. Each subject of the study program is valued with a certain number of ECTS credits. The study program contains mandatory and elective courses. The mandatory subjects of the study program are from the relevant field. Students choose elective courses from the list of elective courses of the study program or from the offered elective modules.
Pursuant to Article 139 paragraph 6 of the Law on Higher Education (Official Gazette of the Republic of Macedonia No. 82/18), elective courses constitute at least 10% and at most 30% of the ECTS credits in the study program. In the Marketing Management study program of the first cycle of studies at the BAS, the optional subjects make up 27.22% of the number of ECTS credits in the study program. In other words, within the three years of Marketing Management studies, students have the chance to choose 7 subjects of their choice.
By completing each semester, a total of 30 ECTS credits are acquired, which means that an equal workload is achieved within each semester and each academic year. At the end of each study year, a total of 60 ECTS credits are acquired. By completing the entire study program, a total of 180 ECTS credits and a professional title are acquired: Graduated Marketing Manager (Bachelor of Arts in Marketing Management)